Projects
Social Insights Dashboard
A data-driven sponsorship insights dashboard built for triathlon influencer Kellie Branagan, turning Instagram performance metrics into a professional, brand-ready analytics platform that streamlines negotiations and boosts partnership value.
Overview
Kellie Branagan is a professional triathlon creator with an Instagram audience of over 40,000 people. As her profile has grown, so has the need for a simple, credible way to show brands who she reaches and how her content performs. Until now, most sponsorship conversations started with Kellie sending screenshots from Instagram — slow, inconsistent, and not ideal for first impressions.
BrassFacts built a streamlined insights dashboard that gives Kellie and her agent a clean, reliable way to share her performance data. It replaces screenshots with a branded, self-service view that helps brands understand her value instantly.
What We Built
The dashboard brings together Kellie’s key Instagram metrics — audience makeup, reach, engagement, and content performance — into one clear, easy-to-use page. It updates automatically each day, so Kellie always has fresh numbers ready for partner conversations.
The impact is simple: Kellie and her representatives can present themselves professionally, move faster in negotiations, and give brands the clarity they expect. It strengthens the pitch, reduces back-and-forth, and makes sponsorship decisions easier for everyone involved.